Edmunds.com Proposes New Mileage Stickers for New Autos

Dec 02, 2009

Edmunds.com recently submitted a recommendation to the Environmental Protection Agency (EPA) and the Department of Energy to make new car window stickers more useful to car shoppers by highlighting usage costs rather than miles per gallon (mpg) numbers.


Dealership stickers currently display mpg ratings, which is useful for comparing the overall efficiency of cars when shopping.  However, new technologies will soon make these comparisons obsolete due to their decreased usage of actual gasoline.  The current plan for these vehicles is to assign them a “mpg-equivalent” rating generated by complex algorithms.


The EPA currently provides “annual usage costs” on window stickers as a separate statistic and makes the required assumptions necessary to do so. Edmunds wishes for these numbers to become the focus of the sticker’s mileage comparisons, rather than gasoline consumption. When using EPA figures in marketing, automakers should be required to use EPA-provided monthly cost estimates.


While this proposal is being considered, Edmunds.com is providing a list of monthly fuel costs for all 2009 and 2010 model year vehicles so shoppers can make realistic comparisons. To produce this list, Edmunds’ statisticians used data and assumptions that mirror those used in its True Cost to Own tool.


Would you like to see mpg-equivalent ratings when choosing fleet vehicles?  Leave us a comment and let us know.


Photo courtesy of socalmom under the Creative Commons License.