Poll Shows Drivers Lax on Safety Features

Sep 09, 2011

The recent MetLife Auto & Home American Safety Pulse poll examined, among other things, how drivers are using modern safety technology on the road. The results were somewhat surprising; nearly two out of three Americans think drivers are relying too heavily on tech when they head out on the road, and many were unaware of major advances. And when it comes to money, American drivers appeared to be all about cosmetics and convenience; 63% of drivers preferred GPS over safety features such as electronic stability control.

Electronic stability control significantly decreases the likelihood of a single-vehicle crash by up to 59% and provides a 23% reduction in the probability of fatal crashes. Even with this proven effectiveness, just one-third of respondents said they would pay extra for the feature.

Take a look at some of the poll results:


  •  90% of respondents were either very or somewhat familiar with GPS devices, which can make it easier to find your destination but can take your attention off the road.
  • Less than half (42%) of respondents were very or somewhat familiar with electronic stability control, one of the most significant safety advancements in recent years, which helps improve steering and prevent rollover accidents. Almost one-third (31%) had never heard of it.
  • 44% of respondents were very or somewhat familiar with brake assist, which applies additional brake force in the event of a sudden stop.
  • 43% were very or somewhat familiar with forward collision warning, which alerts the driver when sensors detect an imminent front-end impact.
  • 28% were very or somewhat familiar with the lane departure warning feature, which warns a driver that he or she is drifting out of the designated lane on a highway. 41% percent of respondents had never heard of the feature.
  • 59% of respondents say having a rear-view camera in their car makes them feel safer, while 54% say the feature in cars around them makes them feel safer.
Does your fleet use safety technology on a regular basis?  If not, maybe you should be!

Photo courtesy of Jesse757 and re-used under the Creative Commons license.