Ford Discontinuing Mercury in Q4

Jun 09, 2010

If you’re a fan of Mercury vehicles, now is your last chance to restock:

Ford Motor Company announced it will end production of Mercury vehicles in the fourth quarter of this year and expand its Lincoln brand lineup. Of Ford’s 16 percent market share in the U.S., Mercury accounts for 0.8 percentage points, a level that has been flat or declining for the past several years, according to the automaker. 

Ford will work closely with Mercury dealers and customers during the transition, including providing existing Mercury owners with continued access to parts and service support at Ford and Lincoln dealers and by honoring current warranties, including Ford’s Extended Service Plans.

“We are 100-percent committed to supporting Mercury owners through Ford and Lincoln dealerships and working hard to keep them as valued customers in the future,” said Mark Fields, Ford’s president of The Americas. “At the same time, we will work closely with our dealers to phase out Mercury franchises and continue to build a healthy, growing Lincoln with strong new products and a profitable dealer network that delivers a world-class customer experience.”

Ford has notified Mercury dealers of the decision and provided details of a financial package that includes payment in exchange for resigning the franchise. In addition, Ford announced special offers on new Mercury vehicles will be available through the summer to support the sell down of current Mercury inventory and remaining Mercury vehicle production.

[via Automotive Fleet]

Photo courtesy of Les Stockton under the Creative Commons License