Fleet Sales Boost Auto Industry

Apr 05, 2010

An $800 per unit increase infleet-commercial prices and an 18 percent jump in volume helped the autoindustry reach nearly $7.35 billion in fleet-commercial sales in February, upfrom $6 billion a year ago, according to CNWMarket Research.

“This is occurring in allchannels of the fleet-commercial business. It’s estimated that 11 percent ofall new fleet and commercial vehicles are hybrids or biodiesel models,” Spinellawrote.

General Motors and Fordreduced their fleet-commercial sales in February, while Chrysler, Toyota, Nissan and Hondaall experienced increases compared to the year-ago period.

Toyota had the largest increase in marketshare – from 13.92 percent in February 2009 to 16.27 percent in February 2010.The jump reflects a high fleet and commercial demand for the Prius and other Toyota hybrids, whicheased in February due to buyers’ concerns about the manufacturer’ssudden-acceleration issues, Spinella wrote.

Honda also saw a notablejump in market share, but it was due to higher demand among small and microbusinesses. The manufacturer’s market share was 6.92 percent in February 2010,up from 4.51 percent in February 2009.

Nissan’s market share was7.51 percent in February 2010, up from 6.29 percent in the year-ago period.

Photo courtesy of emiliolabrador under the CreativeCommons License