Chrysler’s 5-Year Business Plan

Nov 09, 2009

Chrysler Group LLC revealed its latest 5-year business plan last week, citing continued efforts to introduce a test fleet of plug-in hybrid minivans and trucks in 2011 as well as a possible all-electric vehicle in 2012.


Until the release of the new electric vehicles, Chrysler will focus on fuel efficiency in its internal combustion engines using start-stop systems andFiat engine technology.  All of Chrysler’s vehicle brands- ChryslerDodgeJeep, and the Ram truck brand- are expected to share components, platforms, or engines and technology with Fiat vehicles.

In 2012 and 2013, the Chrysler brand will get four all-new vehicles based on Fiat architecture, while Dodge will get three Fiat-based passenger cars.

Robert Kidder, chairman of the board, said the leadership team’s “top priority is to invest to create a compelling brand and product offering.” Unlike in the past, “Chrysler will manage the supply chain to match customer demand and production,” he said.


Ralph Gilles, president and CEO of the Dodge Car Brand, reported a “complete repackaging” of Dodge Car Brand models with a “new options mix” will be fully implemented by the end of Q4 2009, and a “complete overhaul of branding, marketing, positioning and point of sale, completed by Q2 2010.”

Dodge Ram Brand President and CEO Fred Diaz’s vision is to make the Dodge Ram Brand a “unique Ram brand identity, separating Ram from Dodge,” and focused on its truck portfolio and customers.


You can view the Chrysler 5-year business plan at the Chrysler Group LLC website.


Photo courtesy of stevendepolo under the Creative Commons License.