Going Green? Toyota Says to Consider “Prii”

Mar 28, 2011

Going Green Toyota PriusToyota Motor Sales USA has announced that the general public has selected "Prii" as the preferred plural term for the brand’s flagship Prius hybrid. 

With 25 percent of the votes, "Prii" becomes the word not only endorsed by the public who chose it, but also as the term recognized by Toyota. As such, Dictionary.com has updated its entry for the word "Prius" to reflect this. 

After more than 1.8 million votes were cast during the course of the six-week campaign, Prii beat out its four competitors: Prius, Priuses, Prium and Prien. Prius came in at a close second with 24 percent of the votes.

The plural of Prius has sparked debates since the launch of the vehicle 10 years ago. Now that the Prius family has grown, Toyota asked its customers to help the company decide on a term to describe the plural of Prius vehicles, thus answering the decade-long question -- what do you call more than one Prius?

With the expansion of the Prius family to include the Prius Plug-in Hybrid vehicle (PHV), Prius v and Prius c concept, Toyota hopes to further increase acceptance of the Prius brand by offering a wider selection of vehicles.

 

[via Automotive Fleet]

 

 

Photo courtesy of zombieite and re-used under the Creative Commons license.