Toyota Opens New Safety Research Center

Feb 07, 2011

Toyota logo on front of vehicleToyota announced it is launching an advanced safety research center that will collaborate with leading North American universities, hospitals, research institutions, federal agencies and other organizations on projects aimed at reducing the number of traffic fatalities and injuries on America's roads.  

Toyota's new Collaborative Safety Research Center (CSRC) will be based at the Toyota Technical Center (TTC) in Ann Arbor, Mich., and will involve Toyota researchers and engineers from North America and Japan. The company estimates that it will commit approximately $50 million over the next five years to fund CSRC. 

The collaborative research will pursue integrated ways to enhance safety, involving the vehicle, driver and traffic environment, Toyota said. Initial areas of focus will include reducing the risk of driver distraction and helping to protect the most vulnerable traffic populations, including children, teens and seniors.  These populations account for approximately 30 percent of U.S. traffic fatalities.  

In addition, CSRC will conduct in-depth analyses of available accident and human behavior data to support efforts to evaluate and speed deployment of active safety systems. 

"We have a long history of working closely with North American partners to achieve our safety objectives, and our new collaborative research initiative will build on this tradition," Gulash said. "We intend to publish as much of the research as possible so that it is available to federal agencies, the industry and academia." 

Toyota Technical Center (TTC), a division of Toyota Motor Engineering & Manufacturing, North America, is the research and development arm of Toyota in North America. TTC is responsible for engineering design, vehicle development, safety and performance evaluation, regulatory affairs and advanced technical research in North America for Toyota and Lexus vehicles assembled or sold here.  

[via Automotive Fleet]

 

Photo courtesy of Stefano A. and re-used under the Creative Commons license.