Kelley Blue Book Unveils CPO Values

May 17, 2010

The Kelly Blue Book website, a provider of new- and used-car information, announced the official launch of the company’s Certified Pre-Owned (CPO) Vehicle Value and CPO section on its top-rated Web site for consumer automotive shopping information. 

“Publishing the Kelley Blue Book® CPO Values will help promote manufacturer-based certification programs as well as the peace of mind it affords consumers,” said Justin Yaros, executive vice president, product design and development, Kelley Blue Book. “The new CPO section on kbb.com provides comparisons of various manufacturer programs, educating shoppers by showcasing the benefits of each car manufacturer’s certified program.”

The new feature of the website includes a guide which educates consumers on the merits of Certified Pre-Owned Vehicle programs.  CPO vehicles are used vehicles that have been refurbished and certified by a manufacturer or other certifying authority such as a dealership, and offer benefits such as extended warranties and special financing terms.

If you are looking for new fleet vehicles, consider CPO deals and check Kelley Blue Book!

Photo courtesy of KB35 under the Creative Commons License