GM to Kill Hummer Brand

Mar 01, 2010

If your fleet has any usefor a Hummer, now’s your last chance toget one:

General Motors has announcedplans to shut down the Hummer brand after the deal to sell it to a Chineseautomaker fell through on Wednesday.

Hummer is the third brandthat GM is being forced to shut down as partof its bankruptcy reorganization last year. A deal to sell Saturn fell throughand GM is also closing the Pontiacbrand, which it never attempted to sell.

The large SUV brand is basedon the Humvee military vehicle. It was always a niche vehicle but its image andsales were hit particularly hard by rising gasoline prices earlier this decade.Last year, GM only sold 9,046 Hummers, down 67% from 2008.

Photo courtesy of gmeuropeunder the Creative CommonsLicense