Dodge Brand Restructured

Oct 13, 2009

On October 5th, Chrysler Group LLCannounced some brand and commercial changes to the Dodge brand of vehicles.

 

According to Dodge’s press release, the new Dodge will be split into two organizations: the Dodge Ram Brand and Dodge Car Brand. “This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand,” Sergio Marchionne, CEO, Chrysler Group LLC said.

Fred Diaz Jr. has been appointed president and CEO of the Dodge Ram Brand with profit and loss responsibility for the Dodge Ram product portfolio

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Ralph Gilles will now serve as president and CEO of Dodge Car Brand with profit and loss responsibility for the Dodge Car product portfolio.

 

Photo courtesy of Dodge.