This week, Bloomberg
has reported that General Motors
is planning to begin leasing vehicles again sometime in the month of
August. GM suspended their leasing program after slumping resale values
drove the auto giant away from the practice.
GM has yet to reveal which vehicles will be available for leasing
but confirms that they are hoping to bring back leasing options “in the
critical segments such as luxury,” according to Vice President of U.S.
Sales Mark LaNeve.
LaNeve says that GM’s sales suffered after the
termination of the leasing program, especially in luxury vehicles and
among potential customers in the Northeastern states. However, GM spokesmen
are skeptical that the success of the leasing program will ever reach the level it previously occupied.
The automaker has yet to make any decisions on which models will be
covered or what the final structure of the leasing program may be.
Whether this program will affect GM’s fleet
operations has yet to be determined.
GM’s leasing structure is beneficial to sales of their luxury
models, making it easier for customers to eventually purchase the
vehicle and supply GM with a final sale.