The Office You Drive

Jul 09, 2009

Ford creates high-tech suite for productivity behind the wheel

If your fleet vehicle is your full-time office, you’re well aware things like cup holders, wooden seat beads and arm rests haven’t advanced much in more than 30 years. But these latest amenities more than make up for the auto industry’s shortfalls in functionality.
msnbc.com jumped into the driver seat to demonstrate how Ford is rolling out its latest technologies, or “Work Solutions,” just for the modern day mobile commercial customer.
To meet the demands of today’s all-day drivers, Ford teamed up with innovators DeWalt, Garmin, Master Lock, Microlise, Sprint, Magnetti-Marelli and Microsoft to create workforce enhancements such as:
An in-dash, touchscreen, theft-proof computer for Internet access, hands-free phone calls, navigation and even printing invoices and checking inventories
A smart “Crew Chief” program records maintenance, performance oil pressure, tire pressure, check engine lights, and productivity sensors for things like how much time is spent idling
Something called “Cable Lock” to ensure the valuable gear in the bed of your pick-up doesn’t grow feet when you’re not looking
“Ford Work Solutions takes productivity to a new level by bringing the office to the job site in an integrated, seamless way … with a strong network of industry-leading partners,” said John Felice, Ford’s general marketing manager, according to the article.
The features are now available in all new Ford’s F-150 light-duty pickups, Super Duty pickups and the 2010 Transit Connect commercial minivan.

If your fleet vehicle is your full-time office, you’re well aware things like cup holders, wooden seat beads and arm rests haven’t advanced much in more than 30 years. But these latest amenities more than make up for the auto industry’s shortfalls in functionality.MSNBC.com jumped into the driver seat to demonstrate how Ford is rolling out its latest technologies, or “Work Solutions,” just for the modern day mobile commercial customer.

To meet the demands of today’s all-day drivers, Ford teamed up with innovators DeWalt, Garmin, Master Lock, Microlise, Sprint, Magnetti-Marelli and Microsoft to create workforce enhancements such as:

An in-dash, touchscreen, theft-proof computer for Internet access, hands-free phone calls, navigation and even printing invoices and checking inventories

A smart “Crew Chief” program records maintenance, performance oil pressure, tire pressure, check engine lights, and productivity sensors for things like how much time is spent idling

Something called “Cable Lock” to ensure the valuable gear in the bed of your pick-up doesn’t grow feet when you’re not looking

“Ford Work Solutions takes productivity to a new level by bringing the office to the job site in an integrated, seamless way … with a strong network of industry-leading partners,” said John Felice, Ford’s general marketing manager, according to the article.

The features are now available in all new Ford’s F-150 light-duty pickups, Super Duty pickups and the 2010 Transit Connect commercial minivan.