A Big IDEA

May 01, 2009

The changes in the auto industry are becoming more and more evident everyday and your fleet could be on the forefront of innovation that could be a real game changer for automakers and the oil industry.

Last week, Bright Automotive, a start up company based in Indiana unveiled the IDEA, a plug-in hybrid electric van that can get a 100-miles per gallon and they are looking to businesses and government agencies to be their initial customers.

Bright has plans to produce 50,000 vehicles a year beginning in 2013. CEO John Waters, who created the battery pack for General Motor’s first electric car, is targeting fleets because of the large numbers of vehicles bought at one time.

Bright Automotive is just one of the many start up companies challenging the more established auto makers with the kind of technology that will reduce emissions and provide millions of dollars in savings on gas each year.

Though no price is available for the IDEA, production is set to begin in 2012 and be ready for distribution the following year.


In short, the future will be here sooner than you think and some of these high mileage vehicles may make you think twice about purchasing new vehicles for your fleet until newer options are made available and are affordable as well.

To learn more about Bright Automotive and a look at the IDEA click here.